PCMag Editorial Redesign

Overview

“I helped evolve the visual language and build scalable editorial systems.”

As a contract visual designer at PCMag, I collaborated with Creative Director Viva Tung to help refresh the publication’s visual identity for a new generation of digital readers as the brand evolved from a legacy print magazine into a fully digital editorial platform.

Credit:

Creative Director:
Viva Tung
Senior Designer:
Lily Yeh

My work included:

hero image systems
editorial composites
commerce graphics
franchise campaign branding
seasonal promotional systems
modular badge libraries
motion graphics
template development
visual guidelines for internal teams

Hero image

Banner series Deisgn

The Challenge:

(Images on the right show the visual language before the redesign.)

Before the redesign, many commerce graphics relied heavily on:

isolated product cutouts
inconsistent badge systems
disconnected visual styles between teams

While functional, the system lacked:

visual cohesion
editorial personality
scalability
recognizable brand language

As the volume of daily publishing increased, the team needed a system that could:
move fastermaintain consistencysupport multiple editorial verticalsfeel distinctly “PCMag”

Before →

Before →

After

After

The redesign shifted the visual language from:

generic commerce graphics
→ toward recognizable editorial branding

From:

disconnected templates
→ toward unified visual systems

From:

production-heavy workflows
→ toward scalable modular systems

The result was a more cohesive editorial ecosystem that improved both visual consistency and production efficiency.

Outcome:

The system continues to support daily publishing across multiple editorial categories while giving PCMag a stronger and more recognizable visual identity.

The work helped:

streamline production workflows
improve cross-platform consistency
strengthen brand recognition
create reusable, scalable assets
support future editorial expansion

17–05–2026